The product here is your own well-being. This effort to imagine Peace and add value to our society through a new symbol is not one filled with intention toward monetary gain. This is an initiative built solely upon the notion that in order to achieve new alignment on this planet, we need to create it. 

It is said that the average attentions span has shrunk from 20 seconds in 2000 to only 8 seconds today. Goldfish have an 8 second attention span. Getting people's attention is easy if you spew outrage, or even completely made up lies, but no one seems to get excited about peace.